Get together marketing. Collaborate and Win!
July 21, 2008 – 9:59 pmContact 5 or 6 other related but noncompeting businesses about a drawing that all of you will all participate in. Once you have everyone that will be participating, come up with a themed product or service list that will compliment one another and that are all about equal in price. It could be a coupon or gift certificate. For instance, you might have a travel agency, a restaurant, a salon, and a veterinarian. You could design the “Take you on a Trip Giveaway”. The travel agency gives travel discounts, the restaurant has a themed meal on the destination, the salon has nail and hair care to help your customer look good before they leave, and the vet can provide pet care and storage while the winners are gone. There are ballot boxes at each location that collect with a presentation date set (cook-out?). A winner is chosen randomly and receives the prizes from all of the participating businesses. Now you have mailing addresses for hundreds of potential customers that have agreed to be marketed to. But, with great power comes great responsibility.
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