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Retail Dictionary and Glossary

This retail dictionary was created as a resource for retailers and students. I have written all of the definitions myself and have tried to provide accurate and helpful explanations of the terms involved in this glossary. This retail dictionary is being built and will take a bit to finish. If you have any specific questions or suggestions, please let me know.

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0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

All of the definitions on this page are internal anchors that link to themselves

A
Accordion Insert

A magazine ad insert that is folded like an accordion.


Account

A collection of financial info that is used to track business info and create financial statements.


Accounting interface

A go between for people and the way they access and control their financial info.


Accounts payable

Anytime a retailer purchases goods or services on credit, you will be liable to another company’s accounts payable department.

Accounts receivable - An account for money owed to a business. Money can be owed from customers or vendors.

Acid-Test Ratio - The acid test ratio is also known as the quick or liquid ratio. When performed, it measures how a company's current assets measure up to current liabilities. The equation for this ratio is:

Acid Test Ratio = Current Assets / Current Liabilities

Active listening - Active listening can be used in a retail context to listen and understand how your customers feel and what they mean. Often, you can follow up with a statement to check and make sure that you and your customer have a mutual understanding.

Activity reports - An activity report is a report containing any information that you find important to your business such as benchmarks or number of customers helped.

Actual product - The actual product is how the product you are selling exists in reality and includes the features, branding, and styles of the product.

Ad Copy - Any text or words in an advertisement.

Ad Slick - Gloss paper that ads are printed on to look good or the finished product of an ad that is ready for printing on said product.

Ad Specialty - Anytime a product like pens or rulers are used as a promotion, they are called ad specialties.

Adaptive selling - The process of matching ones own social styles to a customer in order to make them more at ease.              



 


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