Training Employees to Use Retail Displays
Effectively
What happens when you have retail displays that your employees
do not know how to use? You have a store that simply is unable
to "sell" itself to your customers. It is critical to the
success of your business that your employees know how to use
your retail displays effectively. Every employee in your store
should understand the workings of your retail displays fully.
Just as you train them sales techniques to "up sell" a customer,
it is just as important that you teach them how to use a retail
display properly.
Explain How Your Retail Displays Work
For some employees, working in a retail environment is a new
experience. Some retail employees may come from a different
store environment, which implement fixtures that your store has
not implemented. Therefore, they may not be accustomed to your
specific types of displays. In either case, these employees need
to understand how your retail displays work. Of course the same
could be said for the employee with experience and knowledge of
retail displays. Their former employer may not have provided
sufficient training.
In your store you want employees to have an arsenal of knowledge
at their hands. Teach them how the display physically works.
Every employee should know how to move a display and how to
assemble it. While they may not need to put a display back
together again -- many stores have dealt with a curious teenager
who has taken apart a retail display for the simple fun of it.
Most importantly, show your employees what products go into the
retail display. Employees need to not only know what goes into
the display, but it is best to have a planogram which will
specify the arrangement of items.
Give Employees Information about Products for Retail Displays
Just as your employees need to be shown where items will go in
the display, they also need to be shown where inventory is kept.
The inventory may be kept under the store or in another
location, but your employees need to know how to find it.
Employees need to know how to replenish retail displays easily.
Walk them through your inventory so they can understand exactly
where to find back stock. This will help them feel like they
have a good knowledge of your displays and how to best promote
those items.
At many stores items sell quickly. But you should always ensure
that your displays look fresh and neat. You want the retail
displays to look full of products, ready to sell. After all, you
never know when a customer could come in ready to buy, and you
do not want to be out of stock on that item Employees should be
trained to replenish stock in the retail displays on a regular
basis.
Just as important as replenishing the retail displays, is
organizing the retail displays. Keeping the retail displays neat
is actually a key factor in giving good customer service. After
all, if customers cannot find items they cannot buy them. Having
employees check the retail displays two, or even three times a
day is ideal and is often a good schedule for most stores. If
you are running a sale or it is during holiday season, you may
want your employees to check the retail displays more frequently
to be certain that they are well organized and fully stocked.
...
Joseph Nelson helps retailers and restaurant owners improve the quality of their stores with retail display cases and retail store fixtures. Visit Achieve Display at
https://www.achievedisplay.com and see a business dedicated to service, integrity, and reliability.
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